Why? Because they are quick and simple to execute. They give you a great insight into the niches and offers that perform in your area/ demographic, and allow you an opportunity to oly optimise and build out more extensive funnels for the niches and offers that provide a great ROI.
This course is about optimising your Facebook Ads, implementing new and structured Sales and Follow up processes so we want straight forward numbers to track, and only one area to optimise to ensure the lead flow is consistent.
No matter what you implement after this course, you should know how to, and what is important, when optimising a Facebook Ad. It is always and forever Check Point #1 for Marketing ROI.